Alternative investment marketplace Ctrl Alt goes live in Beta

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18th November, 2022 No Comments

Ctrl Alt, the app that enables investments in alternative assets with as little as £10, launched in Beta on the 17th of November.

Founded by an experienced team of financial services and technology experts, Ctrl Alt is set to change the alternative investment universe by providing its users access to assets that have so far been available to only the wealthiest in society.

“I’m thrilled to be publicly launching Ctrl Alt, one of the first regulatory compliant platforms of its kind. At the heart of Ctrl Alt is our innovative technology and structure, built with years of expertise and most importantly, with our end user at its core,” said Matt Ong, Founder and Chief Executive Officer of Ctrl Alt. “We’re on a mission to open up the previously exclusive world of alternatives and challenge the notion of ownership. Now more than ever, investment opportunities must diversify and provide access,” he added.

The free-to-use app allows its users to access alternative assets like property, sustainability projects and more by purchasing digital shares that have legal recourse to the underlying asset. By leveraging their partnership with blockchain partner Algorand, they are able to take full advantage of a digital format that is operationally efficient, secure and transferable.

Ctrl Alt has already tokenised their first asset in the summer amongst their Beta community.

With this, Ctrl Alt have become one of the first in the industry to tokenise a house, demonstrating the ability of their framework and the technology it is built on, while also challenging the traditional ways and capital needed to invest in alternatives.

The platform launched with a party hosted in Hoxton Arches on Wednesday, displaying miniature items that people could invest in in the future, from Birkin handbags to classic cars. 

With a holiday home-rental asset from their partner The Tiny Housing Co, the developers of beautifully designed, eco-friendly, off-grid homes. These one or two bedroom houses are making the ever growing Tiny Home / alternative living movement possible. Built using sustainable materials, costing between £50,000-£70,000.

Investors will be able to own a share of a holiday with strong returns. In the pipeline are other assets, including a novel sustainability project in the UK.

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