Why Women Need Their Own Financial Playbook

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9th September, 2024 No Comments

By Victoria Harris, Head of Finance and co-founder at The Curve

The world of finance can often feel like navigating a complex maze without a map. Yet, taking charge of one’s financial future could be as empowering as achieving a long-held ambition.

While that might sound optimistic, the importance of financial literacy for women cannot be overstated.

Financial literacy is fundamental to economic empowerment, yet women often face barriers that hinder their ability to build wealth. From the gender pay gap to longer life expectancy to financial products not made for them, the financial landscape for women is uniquely complex. It is due to this that female-focused financial education is critical because it addresses these such disparities and gives women the resources they need to take charge of their financial destiny.

By providing women with the knowledge and skills to navigate investments, savings, and financial planning, we not only empower them individually but also contribute to closing the broader wealth gap, creating more equitable economic outcomes for society as a whole. 

The challenges women face in the investment world:

Women in the investment world continue to face significant hurdles, from deeply ingrained stereotypes to a lack of representation in leadership roles. The idea that female investors are less risk-tolerant is a major obstacle that can result in fewer possibilities and poor advice. 

The real villain here is the confidence gap. It’s that nagging voice that whispers, “You don’t know enough to invest” or “this world is not for you”. It’s the financial equivalent of imposter syndrome, and it’s time to kick it to the curb. This is simply a misconception that has been fuelled by an industry that has traditionally been male-dominated and inaccessible. In order to solve this, it is necessary to not only demystify complex financial concepts but also to establish environments in which women are supported and empowered to take control of their financial future.

The kicker is that inaction actually comes at a cost. It’s like having a superpower and never using it – except in this case, the unused potential is compound interest, slipping away faster than one can say “gender pay gap.” For every year that a woman doesn’t contribute to her pension or keeps her money in the bank rather than invest it, is literally costing her money.

It is time to empower change:

What’s needed is a revolution in financial education – one that speaks directly to women. Imagine financial advice that doesn’t require an MBA to understand. Envision a world where discussing money is as normal as debating your favourite TV show.

This isn’t about turning women into Wall Street tycoons (though if that’s the goal, more power to them). It’s about creating spaces where women can learn, grow, and maybe even have a little fun with finance. It’s about creating spaces for specifically them. It’s like joining a sports team, but instead of scoring goals, the objective is learning how to make money work as hard as its owner does.

With over 10 years of experience in the investment and finance industry I’ve seen first-hand how the financial industry often overlooks or under-serves women, leaving them with less confidence and fewer tools to manage their money or invest effectively. We founded The Curve driven by this insight and the belief that when women are financially empowered, they can achieve greater independence, security, and success.

The bottom line:

The truth is, the financial world wasn’t built with women in mind, but that doesn’t mean it can’t be renovated to suit their needs. Whether it’s tackling the gender pay gap, planning for a longer life expectancy, or breaking into leadership roles, having a solid financial foundation is key.

It’s time for women to flex their investing muscles and show the world that they’re not just good with money – they’re phenomenal. 

Wealth isn’t just about what’s in the bank. It’s about the confidence to chase dreams, the security to weather life’s storms, and the power to shape one’s own destiny. And that is truly priceless. This is one of the many things we want to achieve with The Curve.


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